Our Brand
The Unbounded Logo
Masterletes share a mindset. Our brand shares that mindset with the world.
The infinity captures the essence of being a Masterlete. We are breaking the boundaries of human performance and achievement.
In doing so, we pave the way for future generations. This is why no matter where you are in your journey, you play a role in our community.
It is a virtuous, infinite cycle that extends the healthspan of humanity one Masterlete at a time.
Masterlete CEO - Founder
Jon Pearce
When I turned 40, I set a 30-year goal of running a sub 5:00 min mile in my 40’s, a sub 6-minute mile in my 50’s and a sub 7-minute mile in my 60’s.
That was the start of my Masterlete journey.
As I’ve been tirelessly working on my sub 5:00 minute mile the past 6 years, I noticed three patterns:
- There are LOTS of master’s athletes (anyone over 35) doing incredible things!
- There aren’t many resources or good connection points to help us.
- Our stories/insights are powerful, inspiring and chocked full of wisdom that we all need.
Masterlete exists because I want to share this journey with you.
Because every time I connect with other Masterlete’s, I am renewed, inspired and stronger.
Because at my core, I love building platforms that change the world.
Because if we come together to extend the healthspan of humanity today, our kids will experience unbounded healthspan tomorrow.
Cheers,
Jon
Masterlete Chief Medical Officer - Godfather
Howard Luks, MD
I’ve been a surgeon for three decades. For much of that time, my job was to repair what had already broken — tendons, cartilage, joints. But the longer I practiced, the more I realized that true health isn’t restored in an operating room. It’s built — slowly, intentionally — through strength, movement, relationships, a sense of belonging, and consistency long before things go wrong.
That realization shifted everything.
Today, my work is about helping people age with capacity. To build a body that’s capable, adaptable, and resilient — not fragile or fearful. I write, teach, and coach around a simple idea: the real risk isn’t exercise; it’s the quiet decay of being still.
Through Masterlete, I’m trying to build a new framework for longevity — one that replaces fear with confidence, complexity with clarity, and the myth of decline with the biology of adaptation.
Movement is medicine.
Muscle is metabolic currency.
And decline is not destiny.
I’m here to help people prove that to themselves, one day — and one decision — at a time.
— Howard Luks, MD
Strategic Marketing Advisor
Wendy Lutter
I’ve been running for as long as I can remember—mostly because I wasn’t given much of a choice. Somewhere around 8, I was swept into the family tradition of “fun runs,” which were less about fun and more about keeping up with my parents, who were early adopters of the 1970s running boom. Our vacations? Watching the Boston Marathon. And the house rule was you had to do 2 sports The reason? To move, not to be the best. .
So I ran. I raced track. I tackled marathons and triathlons. And now I move in every way I can—swimming, paddleboarding, skiing (downhill, cross-country), biking, hiking, walking, strength training and anything else you dare me to try. Movement is my joy, my medicine, and my daily reset. Nothing makes me feel better.
Professionally, I’ve spent decades in marketing—building brands, leading research, and teaching the next generation of marketers as a professor. I joined Masterlete to make sure the woman’s perspective isn’t just added as an afterthought. After struggling through menopause and the fog of misinformation that came with it, I realized how it impacted my emotional, mental, and physical health. That’s why I’m here: to help reframe the aging female athlete—not as a smaller, pinker version of a man, but as a powerful, complex mover in her own right.
At Masterlete, I’m here to bust myths, shape our brand, and cheer you on.
Let’s make movement fun, inclusive, and unapologetically smart.
- Wendy Lutter
